The Brief

1 in 3 children in Ireland are living in poverty today, Impelled by these figures, we created the Santa’s Letters initiative to partner with children’s charities across Ireland to help towards every child receiving the most important gift this Christmas: happiness

The Audience

Families seeking to spread Christmas joy to those less fortunate

The Approach

How it works; children and parents will be encouraged to visit SantasLetters.ie and fill out a digital letter to Santa and donate €5 to our children’s charities. They will receive special video responses from Santa in the lead-up to Christmas, including an all-important one on Christmas Eve.

We developed a highly interactive digital experience that encourages computer literacy amongst the younger age groups. It also starts the conversation around the child’s Christmas Wishlist. And, along with creating their own Christmas memories, kids can spread happiness to others across the country.

The Output

An ongoing partnership with Barnardos, Ronald MacDonald House and  Children’s Health Ireland

If you want to find out more and are interested in working with us to increase your impact and growth, Drop us a DM to find out more.

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