Naked Bakes Packaging
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The Brief
Meet Naked Bakes, Ireland's trailblazing plant-based cookie dough company. They asked us to tackle their packaging challenge, making sure it stands out on the shelf and truly captures their story
Target Audience
Cookie connoisseurs who can’t get enough of that freshly baked taste.
The Approach
We came up with a fresh approach to make the Naked Bakes brand pop on the shelf. Using a mix of eye-catching colors, a distinct logomarque and some naked bodies we told a visual story that not only grabs shoppers' attention but also highlights the brand's plant-based vibe.
The Outcome
Packaging that encourages shoppers to savour bake-at-home treats even more by democratising dough
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