The Brief

A private client sought our expertise to craft a restaurant identity inspired by the comforting essence of American BBQ styles infused with the warmth of traditional Irish street food.

The Audience

 Local patrons seeking quick and delicious comfort food with a twist

The Approach

 We aimed to capture attention with a striking combination of blacks and yellows, signalling to passers by that something distinctive awaits. Drawing inspiration from vibrant Irish villages, the colors were chosen to evoke a lively atmosphere. The Five Roads logo is centered around its geographical location, positioned at the intersection of five roads.This concept forms the centrepiece of the icon, surrounded by a visual stamp or seal that symbolises quality.

The Outcome

A visually impactful and flexible identity system designed for seamless deployment across all brand assets.

If you want to find out more and are interested in working with us to increase your impact and growth, Drop us a DM to find out more.

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