The Brief

We were commissioned by Mean Bean Coffee to create a brand strategy and packaging to reposition the business as a premium coffee partner for businesses and a go to for artisan coffee drinkers

The Audience

Baristas, Coffee enthusiasts & Café Owners

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The Output

Our design approach focused on introducing bold graphics and vibrant colours to enhance the learning journey, cultivating asense of creativity, curiosity, and passion for coffee among participants. We also incorporated "Coffee by Numbers," relating to the owner'spersonal and career highlights, to clearly define the bean and roast narrative while bringing through premium cues to elevate the brand.