The Brief

Our friends at Link Health approached us with a unique opportunity: to develop the world's first interactive Alopecia experience. This groundbreaking exhibit aimed to showcase how the impact of alopecia varies across different ethnicities, ages, and genders.

The Audience

Health care professionals and dermatologists

‍The Approach

We developed the "Through the Lens" concept, offering an in-depth exploration of the disease through various perspectives. The activation featured interactive screens displaying the psychosocial and physiological effects of alopecia, alongside a real-time interactive scalp score challenging dermatologists' knowledge levels. The centerpiece was a larger-than-life"Curiosity Screen" that allowed delegates to intimately examine alopecia across diverse ethnicities, ages, and genders.

‍