Client: Han Law
Location: UK
Sector: Legal
A brand identity for a new era in employment law
Project: Brand Identity, Naming, Brand Strategy & Digital Design
Specialisms
- Business Strategy
- Branding & Identity
- Website Design
Launch website
hanlawco.com
We were commissioned to create a new brand identity for Han Law to position the organization as a pioneer in the employment law sector. It was important for the new identity to stand out among existing law firms and for clients to instantly understand that Han Law provides modern, client-centric, employment-law solutions.
A new brand positioning was developed to attract global businesses with HR teams and to compete with law firms that provide legal services as the key offering. The new identity celebrates a sense of change, uniqueness, a fresh approach, and is friendly and personable. The perfect blend of a modern approach to a traditional service.
The name han introduces a sense of personality and energy, the dot represents a seal of approval, totality and a mark of gravitas, the bold serif typeface signifies trustworthiness, professionalism and expertise and the lower case typeface creates a casual feel and increases accessibility. The world of han is a colourful place, as they are not a traditional law firm colour plays a vital part in the brand, making them distinctive and instilling trust in their customers.
The founder has a single-minded vision to transform the way the world perceives the legal industry and is currently a Columnist in the Yorkshire Post, a Keynote speaker and a mentor, a Campaigner for women’s rights at work and has created the #FairRedundancy pledge as part of her work to date.
Impact
147% increase in revenue following the re-brand
100% increase in fees as now targeting the right type of clientele
74% increase in new leads/enquiries
Size of business doubled as a result in terms of recruitment
Testimonial
I commissioned The Studio of Possible to come up with a new brand identity and digital experience for my business, It’s no exaggeration to say that the creative journey and collaborative process have blown me away and the end results have far exceeded my expectations.
Seamus’ design thinking and ability to really ‘get’ my vision means that I now have a fresh, modern, unique new brand and a website to match my rapid growth trajectory, which I love. Even better, I am now certain about the huge potential my business has to reach its goals and inspire positive change.
If that wasn’t enough, Seamus is so great to work with as his enthusiasm and positivity rubs off and the innovative, original way he thinks is inspiring.
Hannah Strawbridge
Founder + CEO Han Law
LLB LLM
Let’s talk about impactful ideas
Heres how to get in touch
Manchester, UK +44 7887537067
Dublin IRL +353 85 184 3427
Ground Floor,
71 Baggot Street,
Dublin
D02 P593