The Brief

Meet Naked Bakes, Ireland's trailblazing plant-based cookie dough company. They asked us to to capture their fun-loving spirit and share their one-of-a-kind story through a unique identity.

The Audience

Cookie connoisseurs who can’t get enough of that freshly baked taste.

The Approach

We created a highly distinctive logomarque to give naked bakes an almost retro, established feel. There is an attitude baked into the crafted lettering that suggests a playfulness that matches our town of voice.

We wanted to add a high recognisable element into the identity, the name could only allude to one thing, two very famous people who were known for their nakedness and known for giving into temptation...

The Outcome

A refreshed identity and compelling narrative that spreads the joy of bake-at-home treats even further. A story that democratises dough and celebrates nakedness....

If you want to find out more and are interested in working with us to increase your impact and growth, Drop us a DM to find out more.

‍

‍

‍