The Brief

To create a a unique brand identity that resonates and captures the imagination of Data Professionals who are doing more work, faster, with fewer resources to sign up and attend the Data Unlocked virtual event

The Audience

Entire Data Teams

The Approach

Our design ethos draws deep inspiration from the rich cultural tapestry of Manchester, the birthplace of our company. In crafting the brand identity, we leverage the city's dynamic energy and relentless spirit, reflecting it through digital data drops and fluid movements that echo the bustling streets of Manchester. The city's renowned weather serves as a muse, with raindrops taking on the distinctive honeycomb shape reminiscent of our Matillion icon. This fusion of nature and technology is further accentuated by our colour palette, where deep blues symbolise Manchester's resilient spirit, while contrasting vibrant hues represent the city's vibrant diversity. Together, these elements culminate in a standout identity that pays homage to our roots while embracing the future of innovation and growth

The Outcome

The concept was seamlessly integrated across digital assets, branded merchandise, animations, bespoke gifts, and a landing page, surpassing our business objectives

If you want to find out more and are interested in working with us to increase your impact and growth, Drop us a DM to find out more.

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